By Fallon Bevino
Apple is teaming up with (RED) and The Global Fund in the fight to prevent AID’s. On Friday, March 24 Apple released a special edition red colored iPhone for the iPhone 7 and iPhone 7 plus.
A portion of each phone purchase will go to (RED) and The Global Fund.
“This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation,” said Apple in their press release.
(RED) is an organization that was started by Bobby Shriver and Bono in 2006. It acts as a liaison between people, businesses, the community and the Global Fund. According to red.org, the goal is to make it easier for people and businesses to join the fight against the deadly virus of AIDS.
(RED) is comprised of partner companies that create red-colored products, which they sell to the public and donate a portion back to (RED). The organization then donates all of that money to The Global Fund. Aside from Apple, some other partner companies include Alex & Ani, Coca-Cola, and Le Creuset.
“I was really excited to hear about Apple coming out with a red version of the iPhone 7 and 7 plus,” said sophomore Chloe Weeks. “Not only does it add a pop of color to the iPhone line-up, but it’s nice knowing it’s for a really good cause which is helping save lives.”
The red iPhone is not the first product Apple has offered to support the fight against AIDS. In past years, Apple has created three different iPods, Beats by Dre headphones and other apple device accessories that sport a red finish; all in which a portion of profit was given to (RED).
The Global Fund, the recipient of all proceeds coming from the (RED) organization
and its partners, works to fast-track the end of not only AIDS, but Malaria, HIV, and
Tuberculosis, as well.
According to the Global Fund, Apple is its biggest corporate sponsor, and the partnership began in 2006. Although Apple does not release the percentage of the products cost that is donated to the Global Fund, Apple’s special edition (RED) products have raised over 130 million dollars.
With the addition of red, the iPhone 7 and iPhone 7 plus line-up is now comprised of six colors. The notable difference between the original five colors and the red iPhone, lies in the fact that the red edition only comes in high-capacity sizes. iPhones are categorized not only by color and model, but by storage as well, which is measured in gigabytes (GB).
While the jet black, black, silver, gold and rose gold are all available in 32 GB, 128 GB and 256 GB, the red is only available in 128GB and 256GB.
“The red iPhone is so pretty, and I love the color. But since I don’t need the extra storage on my phone, it’s really not worth the extra money,” said freshman Cierra Casale.
The release of the red iPhone has brought massive awareness to the (RED) campaign. On March 24, the day of the release, the red iPhone was trending on Twitter.
“I first found out about the red iPhone on the day it was released because it was a trending topic on my twitter feed,” said sophomore Stephanie Leson. “Ever since, I’ve been obsessed. It caught my eye, and now I need to have it.”
The red iPhone 7 and iPhone 7 plus are available for purchase online, at Apple.com and in Apple stores around the country. To learn more about (RED), the Global Fund, and their fight to end the spread of AIDS, you can visit their websites at www.red.org, and www.theglobalfund.org.