BY Gina D’Amico
On Jan. 4, Kylie Jenner was challenged to an Instagram photo contest when the Instagram account @world_record_egg posted a picture of a plain egg, encouraging users to help beat Kylie Jenner from having the most liked post on Instagram – which they did.
“When I saw it, I thought it was really funny and of course I liked it because I wanted to beat Kylie Jenner’s most liked picture! I’m actually so satisfied that an egg photo beat her most popular picture and I’m happy I was a part of it, as silly as it was! Overall, the whole concept was a strange idea that got a lot of attention. Of course, I joined the movement, because why not?” said senior Marisa Tache.
The world_record_egg account captioned the photo, “Lets set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”
Although sophomore Bianca Valenti did not care for the post, she clicked the like button on the photo because of the humor behind it.
“I think that the post was funny because it is legit just an actual brown egg so I liked it,” said Valenti. “I don’t care for it but the humor behind it is interesting and it also shows that likes on Instagram really mean nothing because a plain brown egg holds the title of ‘most liked post.’”
As more users became aware of the post, the number of likes continued to increase extraordinarily, beating Kylie Jenner’s record of 18 million. The post reached over 50 million likes and is continuing to gain more.
“I think it’s a little ridiculous that it was such big news when there are so many other things going on in the world, especially with our government. However, I also find it pretty cool because it shows the power of the Internet and how quickly something can go viral and turn from something unknown to a mainstream topic of conversation,” said junior Sean Burke.
In addition, junior Frank Fiorino found it unbelievable how much the world focuses on social media after hearing about the Instagram challenge towards Jenner.
“I think it is unbelievable how much the world revolves around social media and people could be so impressed about how many likes a picture of an egg gets on Instagram,” said Fiorino. “I think that the world should absolutely be more focused on more important things than how many likes an egg gets.”
“I think the way it was marketed is what made the egg get so many likes. If it wasn’t posted with the caption ‘let’s see if the egg can beat Kylie Jenner,’ I don’t think it would have been as big of a trend. Even though it did not affect my life, it was a trend that at the end of 2019 people will look back on and remember when the egg got more likes than Kylie Jenner,” said senior Kendall Mayor.
Kylie Jenner responded to the egg defeat by posting a video on her Instagram account cracking an egg on the hot pavement. The video had the words, “Kylie when she sees the world record egg account” written above it. Jenner then captioned her post “Take that little egg.”
“I thought by Kylie posting herself cracking an egg on the hot pavement was a creative way to bring some comic relief to the situation. I know people might find this challenge silly, but I personally always strive to beat my personal ‘like record,’ so I understand where Kylie is coming from, being mad that her like record was beat, by an egg none the less,” said graduate student Juliana Fetherman.