School of Communications and Media Arts and The Jack Welch College of Business Unite Courses for Fall 2017 Semester



Circulation Manager & Staff Reporter

Starting in the upcoming Fall 2017 semester, the Sacred Heart School of Communication and Media Arts (SCMA) and the Jack Welch College of Business (WCOB) are coming together and offering their first semester of cross-listed classes.

The two pilot cross-listed classes aim to combine the teachings and resources of the School of Communication and theWelch College of Business, which will expand the educational opportunities for students in both disciplines.

“These classes are an outgrowth of the great working relationship between the WCOB’s Department of Marketing and Sport Management and SCMA’s program in Sports Media,” said Associate Professor Dr. Andrew Miller. “These kinds of collaborations benefit students across the colleges at Sacred Heart University, and we look forward to continuing this partnership moving forward. We even have an exciting collaboration in Dingle, Ireland planned for this coming May, 2017.”

The first class is titled “Negating for New Media Executives.” This course will be taught by Professor Thomas Barreca, a self renowned creative media and business leader.

“This sounds like this will be a really great expansion for both schools to have the two tied together. I think it just goes to show how much Sacred Heart is expanding not only architecturally and structurally but within the classroom as well,” said freshman marketing major, Lauren Lyver.

The second new course is titled “Sport Sales and Promotion,” and will be taught by Professor Patricia Betron Senior Vice President, Sales and Marketing from ESPN Media Zone, her expertise will be an asset to the students of the SCMA and WCOB.

These new courses filled to capacity quickly during the registration period last week.

“I’m really excited to hear that the WCOB and SCMA are offering combined classes,” said Lyver. “I think it’s a great opportunity for the business students and the media students to have combined classes and hopefully they can learn from each other and collaborate through group projects.”

Some students are excited about the partnership between the two areas of study, and look forward to the development of educational and professional connections in the future.

“As a graduating senior this semester in the WCOB, I’m definitely disappointed that I’m missing out on these new hybrid courses,” said senior sport management major Kristen Dalia. “I feel as though it would have been really helpful to have taken one of these courses before I graduated because companies are constantly looking for candidates of employment who are educated in multiple disciplines.”



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