SHU Influencers Take on Fashion Week

New York Fashion Week (NYFW) held the first of its bi- annual presentations from Feb. 9 to Feb. 14, unveiling collections for the fall/winter season. It showcased the trends and fashions by numerous designers including Marc Jacobs, Ralph Lauren and Tom Ford.

NYFW has two show options: industry or open-to-the- public. The industry shows are reserved for the buyers and press, while attaining seats for the open-to-the-public shows are unlikely. Briella Novello, content creator and senior at Sacred Heart University, was able to attend.

Novello is a content creator on numerous platforms, including TikTok (@briellanovello) and Instagram (@brielllaa). Her content varies but often consists of pictures of her outfits and video reviews of different products.

“I was able to attend because I was invited by the PR agencies of the designers,” said Novello. “I attended the LAPOINTE runway show, the Indonesia Now show, and the Tiffany Brown Designs show, as well as a few shows hosted by smaller, up and coming designers.”

NYFW not only consists of the runway shows, but also events and designer shows that are more available to the public. Novello had the opportunity to attend some of these additional

events.
“Besides fashion shows, I attended the creator loft hosted

by Campus Fashionistas, as well as Catwalk Carnival which was hosted by a fellow content creator named Zoelle Korogodsky,” said Novello.

“Both of these events were so much fun and gave me the opportunity to meet lots of other creators. Both events also had gifting suites from sponsoring brands which were so cool,” said Novello. “Additionally, I stopped at the Yves Saint Laurent pop up going on in SoHo where they engraved my lipstick.”

Numerous designers take NYFW as the opportunity to showcase their newest designs and trends for people to see for the first time. Novello was one of those few people who got to see the unveiling of the designers’ new work.

“I love fashion and love getting to see it on the runway. Each fashion week basically sets the stage for upcoming trends so it’s fun to be able to see new things first hand and how it’s reflected into modern fashion the following season,” said Novello. “I also really enjoy being able to meet new people that share my love for fashion and media at these events.”

Given the intense popularity of social media today, the styles that are featured in these shows can be discovered online, prompting multiple opinions, both positive and negative, to be expressed about them.

“I liked this year’s fashion week because it was very unique

and artisanal. A lot of designers are also bringing back a lot of trends from the early 2010s which I really like,” said sophomore Nicole D’Aries who is a fashion major at Sacred Heart.

“I think designers are becoming smarter, I saw a lot of models that aren’t the typical unachievable beauty standard. Brands are using older models, plus size models, and all different demographics, probably striving to relate to their customers more,” said senior Jessica Romano, who is also a fashion major at Sacred Heart.

“I think designers are starting to realize how important a customer’s loyalty is and if you see yourself on the runway there is no better feeling,” said Romano.

Jessica Balogh contributed to this article.

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