The story of Super Bowl Sunday is always in the commercials. As advertisers gear their strategies toward celebrity cameos, the ads have become a major talking point for fans of the Big Game. This year, a 30-second Super Bowl commercial cost approximately $8 million. Let’s take a look at the best, funniest and most memorable commercials of the day.

Budweiser’s Clydesdale horse has appeared in advertisements for over 80 years.

Billy Crystal starred in Hellmann’s mayonnaise Super Bowl Sunday spot.
NFL: U.S. Girls’ Junior National Team flag football player Ki’Lolo Westerlund starred in the NFL’s ad of the night, promoting the initiative to sanction girls’ flag football as a varsity sport in all fifty states.
Totinos Pizza Rolls: “Detroiters” and “I Think You Should Leave” stars Tim Robinson and Sam Richardson went into full-on alien absurdity for Totino’s Pizza Rolls, a popular frozen snack option.
NFL: For the NFL’s “Somebody” commercial, athletes Demario Davis, Arik Armstead and Adam Thielen partnered with kids in the New Orleans community, giving words of inspiration and support.
Dunkin: Dunkings 2 brought back Boston actors Ben and Casey Affleck for a humorous riff on the method acting of “Succession” star Jeremy Strong.
Stella Artois: Superstar English footballer David Beckham and his long lost American twin brother Dave Beckham (Matt Damon) were all the talk in Stella Artois’ new promo.
Budweiser: The iconic beer company brought back their classic Americana imagery of horses in a cinematic production aimed at putting a smile on viewer’s faces.
Doritos: Never failing to deliver a Super Bowl commercial, the popular chip brand stuck to their usual formula of avoiding celebrity cameos, instead making their mark with absurdist humor in an alien’s Dorito fueled invasion.
Nike: Voiced by Grammy award winning artist Doechii, this inspirational anthem featuring athletes such as Caitlin Clark, Jordan Chiles, and Sha’Carri Richardson is an empowering voice for women’s sports.
